Ribbies are made from 100% natural, ethically sourced air-dried NZ Veal, and contain no artificial colours, flavours, or preservatives. During chewing, Ribbies give a dental floss-like action helping to remove plaque and tartar build-up.

Ribbies have been slowly air-dried using a special process, which retains the natural flavour and nutritional value whilst resulting in the product having an exceptional shelf-life too.